Strategic marketing partners for

ambitious
drinks brands

We help drinks brands grow through clear strategy, experienced leadership and carefully executed marketing

Strategic marketing partners

We help drinks brands grow through clear strategy, experienced leadership and carefully executed marketing

02.

Strategy-led. Drinks-focused. Built for long-term growth

Trusted by independent and established drinks brands across the UK and International Markets

Duppy Share, the UK’s #1 premium rum brand and now one of the largest independent rum brands in the world

Founded by George Frost & Jack Orr-Ewing, Duppy Share is an inclusive, aspirational, and accessible rum portfolio

Duppy share is the spirit of togetherness, of shared experiences, and of memories made that are not forgotten

Brand and Commercial Strategy

Celebrity Chef Collaboration

Event Execution

Packaging Initiatives

Influencer & Social Media Strategy

Budget Management

Duppy Share

1/4

Our work

The Cotswolds Distillery was established in 2014 and is one of only a few distilleries producing both English whisky and gin, with 100,000+ visitors per year it is a hugely popular distillery, with an exciting range of award-winning and innovative liquids

Named the most popular whisky distillery in the UK and Ireland in 2023 by TripAdvisor

Brand and Commercial Strategy

ATL Media Buy and Creative
Campaign Management

Team Management & Mentoring

Recruitment

NPD

Consumer and Trade Events in the UK and Internationally

Social Media

META ads

The Cotswolds

2/4

Our work

Distillery

We delivered the full launch of DRAM5, leading the brand’s
go-to-market strategy across the UK and international markets

Our work spanned brand positioning, PR, digital and social strategy, with a particular focus on establishing DRAM5 as a premium Christmas 2025 gifting proposition in the UK

By aligning seasonal storytelling, content, and channel strategy across markets, we helped position DRAM5 as a distinctive, performance-led brand with strong cultural relevance and scalable global appeal

DRAM5

3/4

Our work

Black Cow is the world’s first Pure Milk Vodka. Made in West Dorset using what is left over from grass-grazed cows milk after making cheese. Using milk as our only source ingredient is what makes Black Cow vodka so deliciously smooth

The invention of West Dorset dairy farmer, Jason Barber, Black Cow is designed to be sustainable. According to current research producing spirits from waste whey uses less water than grain-based spirit, reduces CO2 emissions and the environmental impacts of cheese-making and spirit production

Market Prioritisation

UK Market Growth: On-Trade, Off-Trade & Premium Retail

Californian Launch & Subsequent
Launch in NYC

Team Management

NPD

Black Cow Vodka

4/4

Our work

Our work

Duppy Share

The Cotswolds Distillery

DRAM5

Black Cow Vodka

INSTAGRAM POSTS

Click here to keep up to
date with our latest work

An agency built from
unique experience

Spirited Marketing is a specialist drinks marketing
agency partnering with independent and ambitious
drinks brands

Founded in 2020 by Kate Harrison, a drinks industry expert with over 20 years of experience across the UK and key international markets, Spirited was built to support brands that need senior-level thinking without the complexity
of large in-house teams or fragmented agencies

We work closely with founders, CEOs and leadership teams who are entering new markets, scaling their presence, or seeking deeper brand engagement

We don’t lead with tactics. We lead with strategy & distinctive marketing execution.

We don’t lead
with tactics.

We lead with
strategy & distinctive marketing execution.

Our work is grounded in strategy, shaped by experience, and executed by carefully selected specialists

01.

Strategy first

Clear thinking comes before activity

02.

Bespoke teams

We build the right team for each brand, drawing on trusted specialists as required

03.

Long-term partnerships

We work as an extension of your leadership team, providing continuity, clarity and senior input over time

04.

Hands-on execution

We remain closely involved from direction through to execution, ensuring consistency & quality

What we do

01

Brand Positioning

Defining a clear, differentiated position that sharpens brand identity, guides decision-making and builds long-term desirability in market

02

Marketing Strategy

Strategic direction aligned to commercial objectives — providing clarity on where to focus, how to grow, and what will drive sustainable impact

03

Paid Media Advertising, SEO & Performance Marketing

Intelligent, data-led campaigns designed to drive awareness, demand and measurable results without compromising brand integrity

04

SEO and Websites

Search-led website experiences that balance performance, usability and brand refinement — built to support growth, not just traffic

05

Social Media Management

Thoughtfully planned and executed social presence that builds relevance, credibility and consistent brand expression across key platforms

06

Celebrity & Influencer Advocacy

Strategic partnerships with talent and tastemakers that feel authentic, considered and aligned to brand values — never forced

07

Email Marketing

Targeted, well-timed communications that strengthen brand relationships and support commercial goals with clarity and restraint

08

Experiential Activations & Brand Partnerships

Purposeful activations and collaborations that bring brands to life in the real world and create lasting emotional connections

09

OOH Advertising

Bold, considered out-of-home campaigns that cut through with clarity, scale and unmistakable brand presence

What our clients say

The people behind Spirited

Kate Harrison

CEO & Founder

Emma Wykes

Senior Advisor

Indy Garcha

Paid media specialist

Ricky Zoueihed

Commercial Manager (Finance)

Christina Benneworth

Marketing Manager

Zak

Photography and Videography

Yehor Samofalov

UI/UX Designer

Kate Harrison

CEO & Founder

Emma Wykes

Senior Advisor

Indy Garcha

Paid media specialist

Ricky Zoueihed

Commercial Manager (Finance)

Christina Benneworth

Marketing Manager

Zak

Photography and Videography

Yehor Samofalov

UI/UX Designer

Start a conversation

If you’re exploring your next stage of growth, considering a new approach to marketing, or simply want an experienced perspective on your brand, we’d be happy to talk

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