Fractional CMO / Marketing Director for Drinks Brands

Working directly with founders, CEOs, commercial and marketing teams to, shape and sharpen brand strategy, lead marketing planning and delivery, build internal capability and align teams, support fundraising or investment readiness and launch new products or expand into new markets.

Expertise Across Categories From spirits to no & low, from startup launches to international scale-ups — I bring deep category knowledge, a commercial mindset, and a flexible approach. My work is grounded in long-standing industry relationships, strategic precision, and a proven track record of helping brands stand out and scale.

How We Can Work Together My role flexes to meet your needs. I can act as:

• A retained strategic partner

• An interim marketing director

• A founder advisor

• A full-service marketing function, with trusted collaborators where needed.