My Approach

At Spirited Marketing, everything is built around a simple principle: delivering experienced thinking and hands-on execution to help drinks brands grow with focus and confidence.

With +20 years experience across spirits, no & low, and premium drinks categories, I bring a fully integrated approach to brand building — combining strategic clarity with best-in-class delivery across brand strategy, commercial planning, creative development, go-to-market activation and digital marketing strategy.

Whether you're sharpening your proposition, expanding into new markets, or seeking to accelerate growth, I apply deep category insight and commercially grounded thinking to every stage of the process.

My model is deliberately flexible. I can work as an embedded part of your team, a strategic advisor to the founder, or a trusted partner overseeing execution end to end. My focus remains the same: delivering clear, measurable outcomes — from stronger positioning to sharper performance and sustained brand equity.

With Spirited Marketing, you work directly with a specialist who understands the nuances of the drinks world — and who’s personally invested in helping your brand succeed.