A Spirited Approach to Drinks Marketing

Whether you are looking to establish a competitive drinks brand in a specific market or develop commercially minded marketing strategies to enhance growth, we can help. 

Our Approach

At Spirited Marketing, we offer a fully integrated approach to drinks marketing — combining strategic clarity with best-in-class execution across four essential pillars: brand strategy, commercial planning, creative development, and go-to-market activation.

We’re here to help brands navigate complexity and unlock growth. Whether you're refining your proposition, launching into new markets, or accelerating digital channels, we bring deep category expertise and sharp commercial insight to every brief.

Our approach is deliberately flexible. We plug into your business in the way that works best — as an extension of your internal team, a strategic advisor to the founder, or a full-service outsourced function. Whatever the model, we focus on delivering meaningful outcomes: stronger positioning, sharper performance, and accelerated brand equity.

With Spirited Marketing, you get senior-level thinking and hands-on delivery — from strategic blueprint to market activation.

  • Brand Strategy

    Market Positioning & Competitive Research

    Segmentation: Consumer & Trade Targeting

    New Product Development

    Global Marketing Strategy

    Global Distribution & Pricing

  • Creative Campaign Planning

    Creative Campaign Planning

    Creative Marketing Strategy

    Integrated Communications Planning

    Copywriting

    ATL Media Buying

  • Performance Marketing

    Digital Marketing Strategy

    Media & Budget Planning

    Digital Audit

    Social Media Strategy

    Measurement & Performance Tracking

  • Financial & Commercial Planning

    Budget & Resource Planning

    Cash Flow Management

    Financial Modelling

    Monthly Accounts

    Data Analysis & Reporting

  • Team Building & Ongoing Management

    Team & Resource Planning

    Performance Management

    Interview Support

    Onboarding & Ongoing Support

    Mentorship

  • 2-Day Workshop

    Introducing the Spirited Marketing & Commercial Planning Workshop.

    A unique opportunity to work with the the highly experienced Spirited Team across critical business functions, required in starting your drinks business.

    Tailored to your business needs, we curate an intensive workshop designed to give you the structure, insight and planning tools required in order to launch successfully.